Senior Digital PR Executive

Duties and Responsibilities

• Secure links for our clients in leading publications across the United Kingdom and abroad.
• Be proactive in identifying reactive news story opportunities.
• You will play a significant role not only in conceptualising creative, data-driven campaigns for your clients, but also in managing departmental operations and sessions to ensure a steady supply of approved ideas.
• Evaluate, modify, and react to the performance of a campaign, including a departmental assessment of campaigns to assure coverage.
• Preparing and updating outreach tactics for prospecting on a regular basis.
• Responsible for consistently cultivating and expanding connections with influential journalists in the United Kingdom and globally across industries of interest to our customers.
• Generate frequent digital PR coverage reports and analysis, as well as assisting with audits and proposals.
• Plan and direct client meetings to give essential updates, while fostering connections in an effort to deliver an exceptional level of service.
• Collaborate with the head of digital PR to manage strategy and essential processes for the department's daily operations.
• Identifying critical training opportunities to promote team growth and departmental advancement.

• 2-3 years of agency or in-house digital PR experience.
• An expanded understanding of how digital PR can contribute to SEO strategy.
• Expertise and familiarity with PR tools such as Buzzsumo and Muck Rack.
• Capable of using SEO tools including Semrush, Ahrefs, and Analytics.
• Enthusiastic team member eager for advancement and excellence in digital PR.
• A genuine interest in current events and our clients' industry.
• Enthusiastic about professional development, utilising every available opportunity to learn more.
• Strong communication skills - both internally and with clients, you will be required to conduct phone calls, send emails, and occasionally meet in person.
• Excellent organisational and writing skills for project management.
• Experience with data analysis to develop digital PR-driven campaign narratives.
• Attention to detail – delivering press releases and assets of the highest quality for in-house and client initiatives.
• Attentive to workload prioritisation for internal and client projects, ensuring that objectives are reached.

• Fully remote working from anywhere in the UK
• Free Private Medical Health Insurance
• Three Wellness Days each year
• Opportunities for development and career progression
• Regular in person and online social meetings and team building activities